History

The private story of William Mulherin charts the history of a man whose storied life as an entrepreneur, whiskey baron and pillar of his community creates as many questions as it does answers. So we went digging, and this is what we found...

history illustration
1848

WILLIAM J. MULHERIN IS BORN IN DERRY IRELAND. AT THE AGE OF 15 HE EMIGRATES TO THE UNITED STATES OF AMERICA.

1869
illustration of cat reading a book

WILLIAM SETTLES IN PHILADELPHIA AND MARRIES MARY THEY HAVE SIX CHILDREN OVER THE SPAN OF 15 YEARS: JOHN 1896, ARTHUR 1870, WILLIAM 1887, JENNIE 1880, FRANK 1882, ANNA 1884

1887
mulherin's crest

WILLIAM J. MULHERIN CO.

WILLIAM APPRENTICES IN THE WHISKEY TRADE WORKING FOR ONE OF THE SEVERAL IRISH LIQUOR DEALERS IN PHILADELPHIA. AT THE AGE OF 39 WILLIAM STRIKES OUT ON HIS OWN.

1890
Friendly sons of St. Patrick crest

FRIENDLY SONS OF ST. PATRICK

WILLIAM JOINS THE OLDEST EXTANT FRATERNAL ORGANIZATION IN THE UNITED STATES OF AMERICA.

1893
historic illustration of distillery

WILLIAM AND BUSINESS ASSOCIATES START A WHISKEY TRUST AND BECOMES PART OWNER OF THE PHILADELPHIA RYE WHISKEY DISTILLERY IN BUCKS COUNTY PENNSYLVANIA. IT HOLDS 14000 BARRELS OF AGING WHISKEY.

1899
illustration of brothers balancing on barrels

WM. MULHERIN & SONS

WILLIAMS SONS JOHN, ARTHUR AND WILLIAM JOIN THE COMPANY AND WILLIAM RENAMES IT.

1900
original mulherin's exterior

WILLIAM OCCUPIES A SUBSTANTIAL THREE-STORY BUILDING AT THE S. E. CORNER OF FRONT AND MASTER WITH THEIR NAME PROMINENTLY DISPLAYED. THIS SITE WOULD BE THE FINAL LOCATION OF THE BUSINESS.

1902
original advertisement

PRIVATE CLUB PURE RYE

WM. MULHERIN & SONS BEGAN TO ADVERTISE THEIR BRANDS WIDELY IN A FOUR STATE AREA WITH AN ASSURED SUPPLY OF WHISKEY FOR BLENDING.

1904
Winner lettering from original logo

ASK FOR WINNER WHISKEY!

THE UNITED STATES GOVERNMENT ISSUES A PATENT FOR THE COMPANIES PREMIUM WHISKEY BLEND WINNER RYE

1905
original advertisement with Theodore Roosevelt

THE BEST DRINK OF WHISKEY IN THE WORLD FOR 10 CENTS

THEODORE ROOSEVELT ATTENDS THE 1900 REPUBLICAN NATIONAL CONVENTION IN PHILADELPHIA WHERE WINNER WHISKEY IS ADVERTISED.

1906
Friendly sons of St. Patrick Ball advertisement

MARY AND WILLIAM ATTEND THE FRIENDLY SONS OF ST. PATRICK BALL AT THE BELLVUVE HOTEL IN PHILADELPHIA, PENNSYLVANIA.

1909
fighting illustration

JOHN AND ARTHUR JOIN THE FRIENDLY SONS OF ST. PATRICK.

1913
Death certificate

WILLIAM MULHERIN DIES ON NOVEMBER 11TH.

1914
Winner whiskey label

WM. MULHERIN'S SONS.

THE COMPANY NAME IS CHANGED FOR THE FINAL TIME.

1915
Illustration of man balancing on whiskey barrel

JOHN MULHERIN BECOMES A WELL KNOWN LIQUOR MERCHANT IN PHILADELPHIA AS THE SENIOR MEMBER OF WM. MULHERIN'S SONS.

1916
Original construction on Market  Frankford El.

CONSTRUCTION BEGINS ON THE MARKET-FRANKFORD EL ALONG FRONT ST.

1917
Winner Rye advertisement with woman and horse

MADE IN AMERICA!

MAY WE SUGGEST WINNER RYE

1920
Illustration with gangster in car drinking alcohol

PROHIBITION BEGINS ON JANUARY 20TH.

1924
Illustration of crow and barrel

WM. MULHERIN'S SONS IS SHUT DOWN BY PROHIBITION.

1925
Illustration of crow with guitar

JOHN MULHERIN DIES FROM A COMPOUND FRACTURED ANKLE.

1933
Illustration of animals on trolley

PROHIBITION ENDS AT LAST!

2013
Kurt Vile mural with lettering that says Wakin' on a pretty daze

WAKIN ON A PRETTY DAZE

STEVE ESPO POWERS IS COMMISIONED TO PAINT A MURAL FOR KURT VILE ON THE SIDE OF WM. MULHERIN'S SONS.

2014
Mulherin's restaurant under construction

RESTORATION BEGINS.

2016
contemporary bar patrons

WM. MULHERIN'S SONS REOPENS FOR BUSINESS ON MARCH 29TH.